History of the Firm

Haddonfield Micro Associates was formed in 1988 by the firm's founder and President, Sheldon A. Master. Prior to the establishment of HMA, Sheldon served as Dealer Account Manager for Apple Computer and was the recipient of numerous sales achievement awards in his six-year tenure with the company. With advances in technology leading to the development of many new third-party companies during the late 1980s, HMA was formed to meet the needs of high-tech manufacturers seeking to build a strong dealer network for their respective product lines. Today, HMA's success in developing strategic channels of distribution for manufacturers is well documented; the professional relationships we have developed provide the manufacturer with an opportunity to reach over 150 dealer locations throughout the Mid-Atlantic and New York regions.

Mission Statement - "Commitment to Partnership"

Haddonfield Micro Associates is keenly aware that our sales organization is viewed as a direct extension of the manufacturer in the eyes of the resellers, and we do so by providing extraordinary sales representation on their behalf. With a focus on sales excellence, our goal is to fulfill the sales and marketing objectives of our manufacturers while, at the same time, providing a remarkable level of sales support to the resellers. Our "commitment to partnership" is a proven path to success.

Sales and Marketing Philosophy

Haddonfield Micro Associates is dedicated to achieving the highest standards of sales performance on behalf of its manufacturers. HMA has consistently exercised a "commitment to partnership" philosophy by electing to represent only a select number of product lines. Additionally, it should be noted that for every state-of-the-art product line our sales organization does proudly represent, a definitive marketing strategy is immediately developed and implemented to ensure successful market penetration. HMA positions its sales organization as a direct extension to the manufacturer's sales, marketing, and support staff, and typically goes beyond the sales techniques of most Rep Firm organizations. In our endeavors to be a value-added marketing firm for manufacturers and resellers combined, we routinely provide reseller product training, trade show coverage, timely newsletter and product bulletin updates, periodic end-user seminar presentations, and unparalleled support to enhance sell-through results at the dealer level. Simply stated, our sales activities produce positive results!